Who NZ's online casino advertising rules reach
DIA says takedown notices and penalties can go to anyone who publishes an unlawful advertisement or arranges for one to be published for an online casino provider. That includes social media influencers, content creators and platforms that let third parties advertise.
Section 10 of the 2026 Act prohibits advertising and marketing. DIA lists affiliate networks, social media campaigns, sponsorship arrangements and digital advertising placements among the channels it covers.
Penalties and powers
| Rule | Consequence |
|---|---|
| Unlawful online casino advertising | Takedown notices and pecuniary penalties of up to NZ$5 million |
| Advertising overseas gambling, section 16 of the 2003 Act | Fine of up to NZ$10,000 |
What is allowed
The 2003 Act excepts a passing mention of a casino in, for example, a tourism advertisement, adverts for gambling equipment aimed at buyers of that equipment, and messages that prevent, minimise or treat gambling harm.
A provider leaving the market may tell its existing customers it is exiting. DIA does not count that as advertising so long as it does not encourage participation.
From 2027
After licensing finishes in early 2027, up to 15 licensed operators will be allowed to advertise to people in New Zealand, with restrictions. Early Cabinet decisions on the regulations include prohibiting affiliate marketing and paid endorsements, and the advertising regulations also apply to third parties that publish an advertisement.
Anyone who sees an unlawful advertisement can report it to DIA at onlinegambling@dia.govt.nz.